Athletic Shoe Giant Introduces New Shoe via USB
Flash drives spread the word quickly and affordably to customers & media
Looking for an innovative way to introduce a revolutionary new shoe to its customers and the media, a well-respected Shoe company chose to add a technological twist to its product debut.
The company had the marketing materials for its new running shoe preloaded onto USB flash drives. Emblazoned with the company's characteristic logo, the drives were handed out at the launch event to reporters and customers.
The preloaded material on the drive included photos of the shoes that were suitable for print publications, a little "B" roll video for television and product sheets and press releases.
One of the advantages of the USB flash drives was the cost. Compared to a traditional media kit and CD of audio/video files, the flash drives were very competitively priced. Plus, they freed up the hands of reporters, who otherwise would have to balance a traditional printed media kit with their microphones, cameras and notebooks.
The company chose to use products from the USB Superstore because they were well crafted, superbly engineered and the company could deliver 1,000 drives within a very tight time frame. Additionally, the USB Superstore was able to match the firm's corporate colors and graphic standards, a very key factor in maximizing branding effectiveness.
For more information on how your company can use USB promotional items to promote your product, service or business, contact:
The USB Superstore at (888) 675-7807 - Info@TheUSBsuperstore.com
