September 10, 2011
USB Superstore Launches USB Flash Drive to Benefit Breast Cancer Research
The USB Superstore announces an exciting USB flash drive to support breast cancer awareness and research. The "Hope Love Strength" logo was designed to embody the strength and empowerment of the many women and families that this disease has affected. The internationally recognized pink ribbon has become an enduring symbol of the fight against breast cancer and the relentless effort to find a cure.
The USB Superstore is proud to support these efforts and is contributing 10% of the retail price of sales to benefit breast cancer research.
The "Hope Love Strength" USB flash drive is an eye-catching product that allows you to easily transport your files and information, while showing your support to this worthwhile cause. This USB flash drive makes a wonderful gift and also can serve as a unique incentive for team events and team fundraising. The flash drive is printed with the classic pink ribbon design on the front and "Hope Love Strength" design on back. It is carefully packaged in a clear, magnetic snap gift box and includes a white lanyard.
Available for individual sale through Amazon.
Inquiries for larger or bulk orders can be sent to Info@USBsuperstore.com
January 29, 2009
USB Manufacturer Teams Up with 'Green' Company
In an effort to completely eradicate its carbon footprint,
the USB Superstore has recently inked a partnership with San
Francisco-based carbon offset provider Village Green Energy in a move
that The USB Superstore hopes would contribute to the global campaign
against climate change.
The USB Superstore says it has evaluated all the
major carbon offset providers and decided to go with Village Green
Energy as they are certified by Green-E and only supply carbon offsets
that promote new renewable energy generation, which snugly fits Village
Green Energy’s main thrust of driving the transition to renewable
energy rather than planting trees or burning animal waste that it says
only address a symptom of the problem.
After calculating all the carbon emissions that resulted from The
USB Superstore manufacturing and shipping operations, the USB
Superstore purchased Renewable Energy Certificates that will in turn be
sourced to finance the development of new solar, wind and biogas
facilities throughout the country.
On its website, the USB Superstore says it is passionate in
“improving the renewable energy landscape of America” and to not
contribute to climate change or global warming.
In addition to calculating and offsetting it’s entire operation’s
carbon footprint, The USB Superstore offers products that appeal to
eco-chic sensibilities, such as their Bamboo USB drive packaged in a
wooden box.
“Across the board Americans are awakening to the reality that
‘business-as-usual’ translates to environmental degradation. The USB
Superstore is part of the solution, not part of the problem.
The USB Superstore is one of the leaders in high-quality USB 2.0
compatible promotional gifts and customized USB Sticks. One of their
primary selling points is an All-Inclusive pricing model that provides
one quote that includes graphics, packaging and shipping. This stands
in stark contrast to others in the industry who ‘nickel and dime’
customers for each element of customization.
October 7, 2008
How Fast Are Your Promotional USBs?
So, you have your nice new shiny USB Stick. The print looks good, it's well built, and you're ready to go. Then the phone rings. That new USB stick you've got, could you put a few files on it and bring it round later?
This is often where true quality shines through.
We recently obtained branded USB sticks from some of our better rivals and performed speed tests on them. We also threw in a leading USB Brand, just to see how we compared to the premium consumer sticks.
The worst of our rivals came in at 1 Megabyte writing, with just under 8 Megabytes reading speed. This was followed closely by our other rival, who clocked in at 1.18Megabytes writing. Their reading speed, however, came back at a shocking 4.81Megabytes per second. Now this may or may not mean much to you, so lets put it into context. Both of them would require approximately fifteen minutes to fill up a 1GB memory stick. The slower reading stick would then take almost four minutes just to read that data back off of the stick, with the better of the two coming in at just under two minutes.
Next up was the leading brand. This performed far better, 3.8Megabytes writing speed and 9.9Megabytes reading speed. Just over four minutes here to write a full gigabyte to the stick, and again just under 2 minutes to read the data back.
Now for our results. We picked a random stick out of our local stock, and found writing speeds of 4.1Megabytes per second, and a reading speed of 15.8Megabytes per second. Our one gigabyte stick would be writing at the same speed that some of our rivals are reading. Four minutes would leave you with a full memory stick. It would then take approximately one minute to read it back off of the stick.
So, why is this the case?
In other blog posts I've talked about the difference between good and bad suppliers. There are companies out there using dodgy controller chips, hacked memory and recycled chips. While we can't verify for certain that the rivals we tested don't take part in these practices, this probably wasn't the case in this situation. It was a simple case of "acceptable" quality against high quality.
Flash memory is available, from the major suppliers (such as Sony) in both "A" and "B" grade. The B grade memory is perfectly good memory that failed to meet certain standards with regards to speed, reliability and performance. However, it was deemed "acceptable" for certain uses, therefore didn't end up in the bin with really bad chips. This B grade memory is then put into promotional USB drives in order to cut costs. After all, they are being given away free, right? I'm sure your customers won't blame you if they end up slow, unresponsive and ultimately unreliable in comparison? Will they? I mean, they were free, after all?
At The USB Superstore, we'd rather not take that risk. We believe in only using the highest quality memory, paired with the highest quality controller chips, put together in the highest quality factories, complete with the highest quality finish. The result of that is plain to see; Faster chips, far lower failure rates, and lots of very satisfied customers.
So ask yourself. Would you be happy if it took you almost 20 minutes to write some data onto your USB Stick then copy it onto another computer?
If your friend was doing the same thing in five minutes, I bet you wouldn't be.
October 8, 2010
USBs as a sales vehicles
If I could sell you a brand new $50 note, for the bargain price of $20, you'd bite my hand off, wouldn't you?
Well, I can! Sort of...
You see, USB Sticks aren't just a way to keep your customers happy, to build or sustain your brand image or get a new product out there. They can also drive sales. And of course, more sales means more money.
Why not try offering a free USB Stick with every order over $50 this month? Or a free USB Stick if you recommend a friend and they in turn spend over $50? Perhaps you could offer a range of incentives, matching memory size to the amount spent? Stand out from the crowd by using promotional gifts in a different way, to actually increase the bottom line now, rather than just building for the future.
Of course, the question has to be "Will offering a free USB Stick make my customer spend more than they usually would? Or spend money when they'd usually wouldn't?"
To answer the first part, I have four words for you. Amazon Super Saver Delivery. How often have you wanted a $5 book, but ended up spending $15 or more, just to qualify for the chance to have it delivered free? The answer for me has to be "More often than I'd admit". Now if they can make someone triple their spending to qualify for a $2 saving, what could a USB Stick make someone spend? Far more than it would cost you to buy it in, I'd wager.
As for the second part, how often have you been browsing through a catalogue, walking down the street or surfing the internet, not intent on buying anything, when the offer of a free muffin with every coffee, a free cookie with every sub of the day or free songs with the latest iPod has drawn you in?
Meanwhile, even the customers that would have bought enough to qualify for the free USB Stick aren't a loss. After all, it's still going to build their loyalty to you, make them feel appretiated, and acts as a brilliant way to deliver a new catalogue or showcase a new product launch to them by additionally preloading something onto the sticks.
USB Sticks really are Win-Win.
August 25, 2008
There's Something Strange On Your USB, Who You Gonna Call?
USB Sticks pre-loaded with music is old news; Sony have now pre-loaded USB Sticks with the Ghostbusters movie!
For the extortionate cost of about $49.95, you can now carry your own little piece of nostalgic movie history in your back pocket!
So yeah, it's kind of a waste on a film that's only taking up a small fraction of the space. But what about an entire TV series in a single solid state device? One that won't scratch, and takes up less space on your shelf?
It might not happen tomorrow, but USB Sticks are the future of media. As higher memory flash sticks become more and more affordable, it's only a matter of time until the DVD finds itself a real rival in the form of the USB Flash Drive.
